Google Releases Penguin 3.0 — First Penguin Update In Over A Year
Google has confirmed that on Friday night they updated their Penguin algorithm.
Barry Schwartz on October 19, 2014 at 3:41 pm
Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.
Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month.
Google verified to us today that this has happened. Google hasn’t yet given more details on the percentage of search results the latest version of Penguin has impacted or if there were any major changes made to it since the last release. We’ll update if we get these details.
This is the sixth release of Penguin. Google itself hasn’t given it a number, but we’re calling it Penguin 3.0 because it’s been so long since the last release of Penguin that it’s worth counting as a major release.
Here are dates of all Penguin releases:
• Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
• Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
• Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
• Penguin 3.0 on October 17, 2014 (impact not yet released)
Note that Penguin 1.1 and Penguin 1.2 were previously reported by us as Penguin 2 and Penguin 3, because Google itself hadn’t given them numbers, so we did. But when the fourth release happened, Google declared that to be Penguin 2.0. We’ve renumbered to fit in with Google’s belated numbering sequence.
The latest Penguin release is one of the most anticipated algorithm updates in Google’s history — some webmasters have been desperately waiting for a refresh for over a year.
They’ve been anxious because of the way Penguin works. If you’re hit by it, even if you make changes, you have to wait until the next release to see if your changes have done what Google wanted.
Publishers hit by the last version of Penguin — back in October 2013 — have been waiting until now to see if actions such as removing spammy links have solved their woes. If so, they’re likely seeing some improvement in traffic this weekend. If not, they have to try making more changes and then waiting until however long it takes for Google to release Penguin again.
Do keep in mind that some people may see ranking drops but not actually be hit by Penguin. That’s because if Penguin causes a wide-range of links to be discounted, those links no longer pass along the credit or act as “votes” as they once might have.
Sites that gained from these fake votes — as Google would consider them — lose that credit thus potentially visibility, even though they weren’t penalized by Google directly.
Google has suggested that with the latest version of Penguin, it also would have a new system allowing for refreshes to happen more frequently. Time will tell on that — the count starts now.
Keep in mind that
Source
http://searchengineland.com/google-releases-first-penguin-update-year-206169
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Penguin’s effect on Google search results
The differences between Penguin and previous updates
Google’s Penguin feedback form
Google has confirmed that on Friday night they updated their Penguin algorithm.
Barry Schwartz on October 19, 2014 at 3:41 pm
Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.
Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this month.
Google verified to us today that this has happened. Google hasn’t yet given more details on the percentage of search results the latest version of Penguin has impacted or if there were any major changes made to it since the last release. We’ll update if we get these details.
This is the sixth release of Penguin. Google itself hasn’t given it a number, but we’re calling it Penguin 3.0 because it’s been so long since the last release of Penguin that it’s worth counting as a major release.
Here are dates of all Penguin releases:
• Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
• Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
• Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
• Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
• Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
• Penguin 3.0 on October 17, 2014 (impact not yet released)
Note that Penguin 1.1 and Penguin 1.2 were previously reported by us as Penguin 2 and Penguin 3, because Google itself hadn’t given them numbers, so we did. But when the fourth release happened, Google declared that to be Penguin 2.0. We’ve renumbered to fit in with Google’s belated numbering sequence.
The latest Penguin release is one of the most anticipated algorithm updates in Google’s history — some webmasters have been desperately waiting for a refresh for over a year.
They’ve been anxious because of the way Penguin works. If you’re hit by it, even if you make changes, you have to wait until the next release to see if your changes have done what Google wanted.
Publishers hit by the last version of Penguin — back in October 2013 — have been waiting until now to see if actions such as removing spammy links have solved their woes. If so, they’re likely seeing some improvement in traffic this weekend. If not, they have to try making more changes and then waiting until however long it takes for Google to release Penguin again.
Do keep in mind that some people may see ranking drops but not actually be hit by Penguin. That’s because if Penguin causes a wide-range of links to be discounted, those links no longer pass along the credit or act as “votes” as they once might have.
Sites that gained from these fake votes — as Google would consider them — lose that credit thus potentially visibility, even though they weren’t penalized by Google directly.
Google has suggested that with the latest version of Penguin, it also would have a new system allowing for refreshes to happen more frequently. Time will tell on that — the count starts now.
Keep in mind that
Source
http://searchengineland.com/google-releases-first-penguin-update-year-206169
===================================================================
What is Google Penguin
Google Penguin is a code name for a Google algorithm update
that was first announced on April 24, 2012. The update is aimed at decreasing
search engine rankings of websites that violate Google’s Webmaster Guidelines
by using black-hat SEO techniques such as keyword stuffing, cloaking,
participating in link schemes, deliberate creation of duplicate content, and
others.
Naming the algorithm update
Penguin update went live on April 24, 2012. However, Google
had not come up with an official name for it until two days later. Search
Engine Land, a popular online magazine that covers search news, asked their
readers to provide suggestions on how to name the new algorithm change on
Google+ and Facebook.Among the popular suggestion were "Pi", "OOPs",
"Shark Update" and "Titanic" (the absolute leader).
Penguin’s effect on Google search results
By Google’s estimates, Penguin affects approximately 3.1% of
search queries in English, about 3% of queries in languages like German,
Chinese, and Arabic, and an even bigger percentage of them in
"highly-spammed" languages. On May 25th, 2012, Google unveiled the
latest Penguin update, called Penguin 1.1, this Penguin update, according to
Matt Cutts, is supposed to impact less than one-tenth of a percent of English
searches.
The differences between Penguin and previous updates
Before Penguin, Google released a series of algorithm
updates called Panda that first appeared in February 2011. Panda aimed at
downranking websites that provided poor user experience. To identify such
websites, a machine-learning algorithm by Navneet Panda was used, hence the name.
The algorithm follows the logic by which Google’s human quality raters
determine a website’s quality. In January 2012, so-called page layout algorithm
update was released, which targeted websites with little content above the
fold. The strategic goal that Panda, Penguin and page layout update share
is to display higher quality websites at the top of Google’s search results.
However, sites that got downranked as the result of these updates have
different sets of characteristics.The main target of Google Penguin update is
to check webspam.
Google’s Penguin feedback form
Two days after Penguin update was released, Google prepared
a feedback form, designed for two categories of users: those who want to report
web spam that still ranks highly after the search algorithm change, and those
who think that their site got unfairly hit by the update. Google also has a
reconsideration form through Google Webmaster Tools for the 700,000 sites who
received an email stating their sites demonstrated unusual linking.
Google does not offer any support out side the forms and
there have been no instances that Google is following up with those submitting
the forms.
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